Nike Takes a Knee with Kaepernick
Many of you have heard the story of Colin Kaepernick kneeling during the National Anthem. Some people approved of it, and some had shown resentment towards his actions. Despite his good intentions to protest racial injustice, he hasn't played on an NFL team ever since.
Regardless of the controversy surrounding Kaepernick, Nike stepped up and hired the former 49er's quarterback into their brand. The ad below was released during the summer and went viral.
Regardless of the controversy surrounding Kaepernick, Nike stepped up and hired the former 49er's quarterback into their brand. The ad below was released during the summer and went viral.
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| Colin Kaepernick featured in a Nike ad. |
Once again, America had been divided. Nike was under heavy criticism, as well as Kaepernick. People bought Nike apparel and footwear just to burn them, which I feel is unnecessary. I think it's pointless, since it doesn't affect Nike economically, as the people spent their own money to buy the Nike products. If anything, Nike had gained, not lost - they are still a multi-billion dollar company, which brings me to my next point.
Nike's big and bold move to sign Colin Kaepernick was not fuelled by their desire for racial justice. It was to be in the media's centre of attention. I felt that this move was an effort to make profit, instead of promoting awareness of racial injustice. Nike had hired an advocate of racial justice, which boosts their image.
Nike is also a global brand, which means that their message would be known all over the world. Moreover, America is not the only country in which Nike sells their products in. Although it is home to their top consumers, there are still other countries that love the Nike brand.
America needs to realize that their actions don't affect Nike's sales, and that they are taking money out of their own pocket to prove a point that doesn't do anything in the long run. Nike will remain one of the world's top global brands, and people that spend money to burn their products are still spending money on their products. Nike is the winner out of this event.
Nike is also a global brand, which means that their message would be known all over the world. Moreover, America is not the only country in which Nike sells their products in. Although it is home to their top consumers, there are still other countries that love the Nike brand.
America needs to realize that their actions don't affect Nike's sales, and that they are taking money out of their own pocket to prove a point that doesn't do anything in the long run. Nike will remain one of the world's top global brands, and people that spend money to burn their products are still spending money on their products. Nike is the winner out of this event.
I agree and would honestly say that the whole "boycott Nike" fiasco did little if anything at all to the detriment of their brand. Nike is far too big of a business for a few mad, overly patriotic customers fake outrage to do anything other than create more buzz around their name. The purpose of a business is profit so of course Nike's goal for the campaign was money. It was a smart move and Kaepernick got paid so I don't necessarily think there was anything immoral about the partnership.
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